A tool for exploring the community you wish to serve
- Where will you be located and what are the demographics of the neighborhood?
- Who are the students you hope to serve?
- What are some of the challenges faced by students in the area?
- What are your existing or potential connections with schools and teachers in your community?
- List and describe the schools in the neighborhood that you hope to serve. Include demographic information such as: graduation rate, literacy rate, free and reduced lunch data, English language learner/ESL data, and any other pertinent school district or neighborhood data.
Literacy and literary organizations
- Identify other literacy and tutoring organizations in your city and list any that are within five miles of the proposed site.
- What do they already provide? How will your organization be different? Are you open to collaboration? Are they?
- Identify your potential volunteer community.
- How will they learn about your organization?
- How will you actively recruit volunteers and ensure a diverse pool of volunteers that reflects the community you’ll be serving?
- Identify potential partner universities, colleges, and community groups, businesses for potential sponsorships, and connections to the literary/arts community that could benefit the proposed site.
- What efforts have you made/will you make to ensure your staff, board, and volunteers represent a broad cross-section of the city’s population — racially, culturally, and socio-economically?
Fundraising and public relations
- Who on your team has nonprofit fundraising experience and connections to the local philanthropic community?
- Have you identified key local individual donors and foundations that would be prospective funders?
- Is there someone on your team who has public relations and marketing experience? Does this person have connections to the local press?
Earned Income Stream
- How much foot traffic does your proposed retail location have? Is this location attractive to shoppers?
- What makes your business unique? What sets you apart?
- Is the store accessible by public transit?
- Is the proposed location near the population of students and families you intend to serve?
- Consider at least five other businesses in the proposed retail area: What are their average sales like? How busy are they on a weekday? On a weekend? What are their hours? Who are their shoppers? How do they do outreach in the community?
- Who on your team has experience with retail? Has someone run a business?